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陈歆磊

联系方式:xlchen@saif.sjtu.edu.cn
秘书:孙思
邮箱:ssun@saif.sjtu.edu.cn

教育背景:
博士学位:明尼苏达大学工商管理(市场营销),2005
学士学位:清华大学热能工程学,1994
教授介绍:

陈歆磊教授现为上海交通大学上海高级金融学院(SAIF)市场营销学教授。加入SAIF之前曾任长江商学院市场营销学教授及品牌研究中心主任、英属哥伦比亚大学尚德商学院(Sauder School of Business, University of British Columbia)市场营销系副教授及Finning Junior讲席教授。他在1994年获清华大学学士学位,2005年获明尼苏达大学商学院博士学位。

陈歆磊教授对产业经济学,市场竞争,消费者选择与营销策略等领域有很深的造诣。他的研究方向集中在定价,品牌,营销渠道及广告促销。陈歆磊教授曾在国际一流学术刊物 Journal of Marketing Research和 Marketing Science上发表多篇文章。他是美国营销科学学会Sheth基金会2004年度博士联合会会员,并获得美国营销科学学会2009年度青年学者奖(MSI 2009 Young Scholar)。除去学术研究,陈歆磊教授对业界的研究也颇有建树。他的文章发表于《财经》等主流媒体,研究领域涉及电商及多渠道管理,互联网商业模式,及社交网络营销。他同时是《FT中文网》,《财富中文网》,《华尔街日报中文版》的专栏作家。

陈歆磊教授对国内外市场营销的理论与实践颇为熟悉,并拥有丰富的教学与咨询经验。他曾在中国机械对外经济技术合作总公司及ABB中国有限公司任项目经理。他主要讲授MBA、研究生和博士生课程,包括“营销战略”及“价格策略”,以及EMBA和企业培训等课程。

新经验产业组织;学习模型;消费者选择和企业战略的结构模型(定价、广告和促销);渠道选择;娱乐业(电影、视频游戏);社交网络
1. Xiao, Ping, Ruli Xiao, Sky Liang, Xinlei Chen, and Wei Lu, Forthcoming Effect of the Government's Subsidy Program: Accessibility Beyond Affordability, Management Science.

2. Chen, Xinlei, and Yitian Liang, 2017, 营销领域中国问题的研究及思考, 《营销科学学报》。

3. Chen, Xinlei (Jack), Yuxin Chen, and Charles B. Weinberg, 2013, Learning About Movies: The Impact of Movie Release Types on the Nationwide Box Office, Journal of Culture Economics.

4. Chen, Xinlei (Jack), Yuxin Chen, and Ping Xiao, 2013, The Impact of Sampling and Network Topology on the Estimation of Social Inter-correlations, Journal of Marketing Research.

5. Zhu, Rui, Utpal Dholakia, Xinlei (Jack) Chen, and Rene Algesheimer, 2012, Does Online Community Participation Foster Risky Financial Behavior?, Journal of Marketing Research.

6. Che, Hai, Xinlei (Jack) Chen, and Yuxin Chen, 2012, Investigating Effects of Out-of-Stock on Consumer SKU Choice, Journal of Marketing Research.

7. Luo, Lan, Xinlei (Jack) Chen, Jeanie Han, and C. W. Park, 2010, Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases, Journal of Marketing Research.

8. Chen, Xinlei (Jack), Om Narasimhan, George John, and Tirtha Dhar, 2010, An Empirical Investigation of Private Label Supply by National Label Producers, Marketing Science.

9. Mehta, Nitin, Xinlei (Jack) Chen, and Om Narasimhan, 2010, Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis, Marketing Science.

10. Chen, Xinlei (Jack), George John, Julie M. Hays, Arthur V. Hill, and Susan E. Geurs, 2009, Learning from A Service Guarantee Quasi-Experiment, Journal of Marketing Research.

11. Zhu, Rui, Xinlei (Jack) Chen, and Srabana Dasgupta, 2008, Exploring the Effect of Trade-In Value on Consumers' Willingness to Pay for the New Product, Journal of Marketing Research.

12. Mehta, Nitin, Xinlei (Jack) Chen, and Om Narasimhan, 2008, Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions, Marketing Science.

13. Chen, Xinlei (Jack), George John, and Om Narasimhan, 2008, Assessing the Consequences of A Channel Switch, Marketing Science.

营销管理、战略市场营销、定价、销售渠道、品牌